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This material is training for those of you who want to understand about McClelland Motivation Theory. Motivation is derived from the word motive, or a need that requires satisfaction. Those needs, wants or desires may be acquired through influence of culture, society, lifestyle, or may be generally innate. Motivation is important because it has effect on employees as individuals to achieve and as well as ability to be innovative because they believe in themselves which will benefit the organization to succeed.
Motivation theory is tasked with discovering what drives individuals to work towards a goal or outcome. Businesses are interested in motivation theory because motivated individuals are more productive, leading to more economic use of resources. One of the motivation theory is McClelland as briefly described in this learning video.
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