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This material is training for those of you who want to enhance your creativity.
Creativity and innovation are not one and the same, but they do complement one another. In fact, one cannot function without the other. The primary difference between creativity and innovation is that the former refers to conceiving a new idea while the latter involves converting that idea into a marketable commodity. Creativity is the act of conceiving something new, whether a variation on an existing theme or something wholly original. Innovation is the act of putting that concept into practice.
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